Starting out as engagement to create an early teaser trailer to excite fans about a yet-to-be-named new Sonic game, we then partnered with Sega to not only develop the full announce trailer but to help name the game itself.
Premiering at 2021’s The Games Awards, our freshly named Sonic Frontiers trailer launched to huge acclaim, immediately receiving more views and retweets than the Sonic 2 Movie trailer, which launched on the same night with much larger promotional backing.
